NTN, the parent company of BCA Bearings and Bower Bearings, is proud to announce the receipt of a 2023 Automotive Communications Award from Women in Auto Care. NTN received the award in the “Business-to-Business – Promotional Goods, Gear, Marketing Collateral” category for its BCA and Bower “Summer Cruisin” Promotions.

“We are honored to be recognized by an inspiring organization like the Women in Auto Care,” said Georgianne Dickey, director of marketing, “Our BCA and Bower summer promotions are always popular with our customers, and winning an Automotive Communication Award puts an exclamation point on our 2023 promotions, as we are hard at work planning for 2024.”

The BCA and Bower summer promotions reward participating distributor customers in the automotive and heavy-duty aftermarket segments with BCA & Bower branded promotional goods, which they can then use to conduct their own local promotions. This strategy increases brand awareness at every level of the distribution channel, from the distributor to the technician, while enabling our distributors to localize the incentives and customize their promotions to their loyal customer bases.

The theme for the 2023 BCA and Bower summer promotions was “Summer Cruisin,” and the promo item packages contained items used for popular summer car care activities. Items like car wash kits, microfiber towels, car dusters, and tailgate carry-all's keep cars clean and organized, while coolers, director’s chairs, and umbrellas keep refreshments and people cool in the shade, allowing recipients to go for a summer cruise in comfort and style!

The 2023 Women in Auto Care Automotive Communication Awards were presented at the annual Women in Auto Care Awards Presentation, during the recent 2023 AAPEX Conference in Las Vegas, NV. These awards recognize automotive aftermarket manufacturers, distribution networks, and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.